How Higgsfield Gives European Studios the Ultimate AI Advantage
- Featured
Date
Wed 20 May
Time
12:45 - 13:00 CEST
Location
Main Stage
About this session
In this keynote, Higgsfield CEO and co-founder Alex Mashrabov details the layer of AI where Europe has the absolute advantage, and how next-generation AI-native commercial studios rely on Higgsfield to deliver high-fidelity campaigns for luxury houses like Dolce & Gabbana and GCDS. Three years after Silicon Valley claimed the foundational model layer, the competition has moved upstream. The companies that win the next decade will turn human discernment into enterprise infrastructure. Silicon Valley built the engine, but for centuries, European heritage and creative intuition have dictated global aesthetics. That historical advantage – the ability to define what the world desires – is now the ultimate moat in the AI economy.
