Arsenalia and Vranjes Firenze: AI for a scented customer experience

About this session

Dr. Vranjes Firenze is a Florentine luxury maison that, for over 40 years, has been creating unique and distinctive fragrances for both home and personal use: a brand present in over 75 countries and, since 2024, part of the L’Occitane Group, a pioneer in the beauty and sustainable wellness industry. Together with its partner Arsenalia, it has chosen Salesforce Agentforce with the aim of delivering a unique relational and digital customer experience. An AI agent that not only manages orders, shipments, and returns, but also suggests fragrances and pairings, evoking the beauty of olfactory notes. Telling the story of scents and multisensory experiences through AI: a fascinating challenge discussed by Barbara Del Neri and Roberto Scanu together with Lucia Chiodin.

Speakers

Barbara Del Neri

Chief Brand, Vranjes Firenze




Lucia Chiodin

Business developer, Arsenalia




Roberto Scanu

Senior Manager, Vranjes Firenze