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Giovanni Balletta

AI ♥ Cinema

  • Workshop
  • Generative AI

Date

Tue 13 May

Time

16:15 - 16:45 CEST

Location

Workshop 1

BAIFF

About this session

The speech will explore the extraordinary opportunities that artificial intelligence is opening up in the world of cinema, outlining a creative future where humans and machines collaborate to expand the boundaries of imagination. Far from being a threat to human expressiveness, AI is proving to be a powerful tool in the service of storytelling—capable of accelerating production processes, democratizing access to production tools, and inspiring new forms of audiovisual language. From AI-assisted screenwriting to automatic editing, from generating virtual sets to creating digital humans, we will see how AI can ease technical workloads, leaving more room for creativity. The talk aims to deliver a clear message: AI is not the goal, but the means. And like any tool, its value depends on how—and by whom—it is used.

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