AI, Journalism and the Changing Dynamics of Influence

About this session

Generative AI is reshaping journalism at every level—from how news is produced to how it is discovered and consumed. This talk explores the dual impact of AI on newsroom processes and the wider media ecosystem, including the rise of answer engines, shifting audience behaviours, and intensifying competition from creators and platforms. It will examine how these changes are disrupting traditional models of distribution and access, and what this means for influence, trust, and visibility in the digital age.

Speakers

Nic Newman

Senior Research Associate, University of Oxford