Don’t Learn AI. Learn Creativity. Why the companies winning with AI aren't the most technical: they're the most creative.

About this session

What if the most strategic skill of the next decade isn't technical at all? As AI tools commoditize and barriers collapse, every team gains access to the same models, the same capabilities, the same speed as a 19 years old boy with a laptop and wifi. The real separation is no longer who can use AI: it's who can think differently while using it. It’s Creativity. Not as an innate gift, but as a learnable, trainable discipline: critical thinking, fresh perspectives, the instinct to approach problems sideways, the ability to collaborate with machines in ways no one else has imagined. Looking forward now means looking back, more than ever. The richer your vocabulary and culture, the deeper your grasp of your discipline's foundations, the more powerfully you can collaborate with AI. Dolly is a GenAI Creative company here to dismantle the myth that creativity belongs only to artists and rebuilds it as something any professional should develop urgently. For engineers, executives, leaders, PMs, founders and designers navigating today’s AI-saturated landscape, this talk offers a thesis worth taking seriously. Stop optimizing for the tool everyone has. Start training for the next-gen most valuable asset: Creativity.

Speakers

Dario Biagio Torrisi

Co-Founder & Head of GenAI, DOLLY