Beyond Automation: AI as the New Infrastructure for Creativity, Decision-Making, and Competitive Differentiation
- Stage
Date
Wed 20 May
Time
09:45 - 10:15 CEST
Location
Stage 1
About this session
Automation is yesterday’s narrative. This talk introduces AI as an infrastructure for differentiation, where companies redesign how they create knowledge, content, strategies, and services. Elisabetta Rotolo demonstrates how blending AI, creativity, and synthetic production unlocks capabilities no human-only or machine-only system can achieve. For organisations ready to stop optimising and start reinventing.
