My Name Is Roberto, and AI Says I’m Dead: A Journey Through the Hallucinations Redefining Marketing
- AI Play Stage
Date
Wed 20 May
Time
11:30 - 12:00 CEST
Location
AI Play Stage
About this session
Your customers are no longer searching on Google: they’re asking ChatGPT, Gemini, and Perplexity. And when AI talks about your company, it often makes things up: it confuses your products, mentions incorrect prices, or even replaces you with a competitor. Leave this talk with a clear understanding of what’s happening to your brand inside generative search engines — and where to start to take control of your presence.
