How to create your digital influencer using AI

About this session

Creating professional visual content usually requires graphic design skills, budgets for influencers or videographers, and time that we often don’t have. What we’re exploring today bypasses all of that: by using accessible Artificial Intelligence tools, it’s possible to build a credible and fully personalized visual presence. It starts with building an avatar, choosing distinctive physical features such as eye and hair color, body proportions, and outfit, and placing our influencer directly into a scene. Not a generic element, but something contextualized and recognizable. The avatar then comes to life through animation, transforming what was just a static image a moment earlier into a video. The end result is a real product sponsorship video, entirely filmed with the character we created. A format that brands and creators use every day—and that is now within everyone’s reach.

Speakers

Graziano Pallotta

Project Manager AI Play, AI Play