The Promoter of the Future. Behind the scenes of Samsung case study

About this session

Retail is going through the same shift as the web. Customers walk in already knowing what they want. They look for answers while they’re in store, and the line between physical and digital experience has all but vanished. In this landscape, the promoter, the backbone of in-store selling, isn't disappearing. It's evolving. In this workshop, LiveHelp and Samsung pull back the curtain on how they built an AI agent that works side by side with human promoters across major retail chains. A real-world case to understand what it means to build a hybrid system — human and AI — that actually works. And a chance to see that the future isn't about picking one over the other, it's about designing the moment they hand off to each other.

Speakers

Alessandro La Ciura

CEO & CO-FOUNDER, LIVEHELP




Mattia Filippini

Retail Marketing – Mobile Experience, Samsung




Chiara Arlati

COMMUNICATION & AI ADVISOR, LIVEHELP