From interaction to understanding: how AI is redefining the customer experience in banking

About this session

Artificial intelligence is transforming the way users interact with digital services, enabling a shift from reactive interfaces to systems capable of understanding context, anticipating needs, and guiding decisions. Through the joint perspective of HYPE (Banca Sella) and NTT DATA, this talk explores what it means today to design and deploy AI customer-facing solutions in a banking environment, combining real-world experience, architectural choices, and organizational transformation. Acting now is essential: in the coming years, these capabilities will quickly become the new standard.

Speakers

Valerio Cicco

Deputy Director, Direzione Digital Banking,, Banca Sella




Alessia Iozzia

Service & Business Associate Director, NTT DATA Italia