From Insight to Automation with AI: How We Turned an Initial Failure into a Strategy in the Pharmaceutical Distribution Sector

About this session

This workshop presents a practical application of artificial intelligence in the pharmaceutical sector, focusing on the automation of tasks previously based on human intuition. The challenges encountered and the strategies adopted to overcome them will be discussed. Specifically, the use case describes the transformation of a pricing determination process from an intuitive approach to an automated system. The story traces the evolution of the project, highlighting the shift from a traditional predictive model with unsatisfactory results to a ranking model developed through strategic rethinking. The relevance of cross-industry idea exchange is also emphasized, along with how the use of Google Cloud Platform facilitated success. Finally, the importance of adaptability, innovation, and learning from mistakes is underscored as key factors for the success of an artificial intelligence project.

Speakers

LG

Lorenzo Gagliardi

Lead Data Scientist, TIM



Annalisa Micanti

Technical Presales – Competence Center, TIM Enterprise