MAaaP: Marketing Automation as a Playlist
Date
Tue 19 May
Time
15:00 - 15:15 CEST
Location
Main Stage
About this session
Like a well-crafted playlist, the automation of the future starts, flows, and keeps things moving. But if no one takes care of it, it loops endlessly and loses its meaning. The marketer’s role? To stay firmly at the console, set the tempo, guide the tools, and read the audience in order to change the rhythm when needed.
