EG, the challenge of hyperautomation and the end of traditional consulting – How the world of consulting is changing in the age of AI

About this session

Consulting is evolving from models based on headcount and billable hours to new approaches centered on AI literacy, process knowledge, and value creation. The IEG case demonstrates the tangible impact of hyperautomation in marketing.

Speakers

Simona Patania

Marketing Manager Aevoluta, Aevoluta




Simone Zaccherini

Head of Innovation Italian Exhibition Group, Italian Exhibition Group