Creativity as a proprietary asset. AI: threat or opportunity?
- Standup
Date
Wed 20 May
Time
10:45 - 11:15 CEST
Location
Standup Stage 1
About this session
The growing complexity of regulations can be disorienting, but the legal framework increasingly recognizes the value of creativity. Those doing business in Italy—producers, creators, and investors—now have concrete tools to compete. AI can be a powerful ally for intellectual property, provided there is full awareness of its potential.
