The Brand in the Age of Artificial Intelligence

About this session

Artificial intelligence is reshaping the way brands are perceived, positioned, and communicated—often without companies even being aware of it. Together with EY Studio+, we will address key topics for brand growth in the age of artificial intelligence: authenticity as the only defense against algorithmic commoditization; human advantage as a source of competitive edge—where the more machines advance, the more the human element matters; monitoring and influencing positioning, and how to govern one’s narrative; and AI product design, focusing on how to build AI products that convey brand authenticity.

Speakers

Giacomo Giacopelli

EY Studio+ Italy Managing Partner, EY