Why the leaders who win the Agentic AI race won’t be the ones who moved fastest

About this session

Every executive in the room has been told some version of the same story: AI is moving fast and the organizations that hesitate will be left behind. It is a compelling story, but it is also incomplete. In this keynote, Marinela Profi — global strategy lead for agentic AI, a TED speaker and Human & AI Trust Expert — challenges the assumption that speed is the defining competitive variable in the agentic era, and makes the case for what actually separates the organizations that will win from those that will spend the next three years cleaning up after themselves. This is a talk about the four traps most AI strategies don't see coming — because each one looks exactly like the right move. The ones that determine whether agentic AI becomes a durable advantage or an expensive lesson.

Speakers

Marinela Profi

Global AI and Generative AI Market Strategy Lead, SAS