Sport, Artificial Intelligence and Public Health: the new frontier of regional policies.

About this session

Sport is no longer just physical activity or entertainment: today it represents a strategic tool for economic growth (contributing to a territory’s GDP), social development, and increasingly a driver of public health, prevention, and the medium- to long-term sustainability of healthcare systems. This talk will explore how Artificial Intelligence can transform regional sports policies through the intelligent use of data, health prevention, the analysis of sedentary behaviors, and the personalization of public interventions. From “smart” sports vouchers to predictive models for identifying social and health vulnerabilities, and the integration of sports, health, and territorial data, AI can become a concrete lever to improve quality of life, social inclusion, and the reduction of future healthcare costs. An innovative approach that places citizens, territories, and public administrations at the center, opening a new season for regional policies at the intersection of sport, technology, and collective well-being.

Speakers

Benedetto Giovanni Pacifico

Dirigente Regione Puglia - Bilancio della Sanità e Sport, Regione Puglia