How conversations within a company (especially sales conversations) can become your competitive advantage

About this session

Every day, thousands of conversations between salespeople and customers generate valuable data that no CRM captures: real objections, buying signals, recurring mistakes. Globally, conversation intelligence is a billion-dollar market. In Italy, it’s still at zero. Andrea di Foggia, founder of askmentor, uses real data to show how the systematic analysis of sales conversations makes it possible to identify correlations invisible to the human eye (such as a success rate increasing, for example, from 1% up to as much as 92% when a specific company protocol is followed), generate corrective actions for each salesperson, and fuel marketing with the real language of customers. Through a practical demonstration, the talk explores why companies that start digitizing their conversations today will build a competitive advantage that is impossible to replicate.

Speakers

Andrea di Foggia

Founder & Product Owner, AskMentor