From clustering to action: how agentic AI transforms retail from reactive to autonomous

About this session

Every retailer knows the pain of margins eroded by promotions and of customer loyalty that never quite takes off. Starting from a real case of a fashion e-commerce, we will show how AI-driven customer segmentation based on clustering is already capable today of mapping precise behavioral patterns, from high-spending customers to “opportunity seekers.” But the real revolution begins when AI stops observing and starts deciding. We will explore the evolution toward Agentic AI, capable of making the entire marketing and CRM cycle autonomous: agents that update clusters in real time, generate hyper-personalized communications, and orchestrate recovery campaigns to intercept at-risk customers before it is too late. We will conclude with a necessary reflection on governance and the AI Act: your CRM knows who your customers are, but does your AI already know what to do—and when to do it autonomously? A talk designed for C-level executives who want to see how AI can move from data to action, in compliance with the AI Act and algorithmic accountability.

Speakers

Francesca Fortunato

Senior Data Science Solution Designer, VAR GROUP




Angela Sebastianelli

iSquared Lead, VAR GROUP