AI already has an opinion about your brand. Do you know what it is?
- Stage
Date
Tue 19 May
Time
16:30 - 17:00 CEST
Location
Stage 4
About this session
More and more people are discovering and choosing brands through ChatGPT, Google Gemini, Perplexity AI, or Google AI Overviews—tools that generate narratives that are often difficult to control. That’s why it is essential to understand how AI portrays your brand, and this is where GEO (Generative Engine Optimization) comes into play: a set of strategies designed to monitor and shape your brand’s presence across generative search engines.
