Growth, Unlocked: Publicis Sapient + AI
Date
Tue 13 May
Time
12:30 - 12:45 CEST
Location
Main Stage
About this session
Marco Barbarini will share how Publicis Sapient is concretely redefining the concepts of efficiency and effectiveness for organizations and their businesses through AI. From AI integrated into digital product design processes to the change management needed to truly scale, turning AI into a strategic not just technological asset.

