How Spoki transforms a WhatsApp conversation into the new operating system for business

About this session

Dashboards are disappearing. The future of human–machine interaction is conversational, and we are building it now. In this talk, we present Spoki’s new technology that translates natural language directly into automations, alerts, and complex marketing campaigns—without manual configuration. We show how we addressed the engineering challenges behind conversational state management, transforming business into a “living” entity capable of triggering entire workflows through a simple WhatsApp chat. All of this translates into one clear outcome: a messaging app that becomes the operational interface of an entire company, where technical complexity is abstracted by AI to make execution immediate and accessible to everyone.

Speakers

Giacomo Angelucci

Lead AI Developer, Spoki