"AI-First Paid Social: the Substance Beneath the Surface". The Architecture Behind a 25% CAC Reduction Across Major Global Markets.
- Standup
Date
Tue 19 May
Time
11:15 - 11:45 CEST
Location
Standup Stage 3
About this session
Most AI projects show the surface. Digital Pills shows what’s underneath: the data, the MCP architecture, and the work that never appears in a demo. Real case: HelloFresh, 30 markets, €100M+ spent on Meta. –24% CAC, configuration errors reduced from 20% to under 1%, and campaign launch times cut from 3 hours to 5 minutes.
